Thursday, March 29, 2007

What is Mobile Advertising?

The integration of more ads - whether in the form of banner ads on mobile content portals, small rotating ads or video inserted into the content is thought to have a huge revenue potential for wireless carriers and advertisers.

AT&T Chairman and CEO Edward Whitacre said recently in the Wall Street Journal that the carrier plans to use its Cingular Wireless service and devices as a platform to launch mobile advertising.